The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
FCB / New York
Client
Title
Category
Award
Points
From Beer to Entertainment
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Penta Pencil
Points: 150.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Best of Moving Image Craft & Production
Points: 90.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Best of Branded Entertainment
Points: 90.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Best of Creative Use of Technology
Points: 90.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Best of Creative Use of Data
Points: 90.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Use of Media in Design
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Interactive, Online, & Mobile
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Craft / Use of Technology
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Digital & Online / Email & Newsletters
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation in Moving Image Craft
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Design
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Craft / Use of Technology
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Experiential & Immersive
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Use of Media in Film
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Branded Entertainment
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Technology as a Creative Tool
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Technology
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Data Visualization / Dynamic / Responsive
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation in Music & Sound Craft
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / New Ideas in Direct Marketing
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Experiential & Immersive
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Real-Time Data
Points: 21.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Creative Use of Data
Points: 21.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Direct Marketing
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Film
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Events / Hybrid
Points: 21.00
Client:
AB InBev / Michelob ULTRA
Title:
From Beer to Entertainment
Category:
Penta Pencil
Award:
2025 Penta Pencil Penta Pencil
Points:
150.00
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Show
Award:
2025 Best of Show Best of Show Pencil
Points:
135.00
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Moving Image Craft & Production
Award:
2025 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.00
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Branded Entertainment
Award:
2025 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Direct Marketing
Award:
2025 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Best of Creative Use of Technology
Award:
2025 Creative Use of Technology Best of Discipline Pencil
Points:
90.00
Client:
Spotify
Title:
Spreadbeats
Category:
Best of Creative Use of Data
Award:
2025 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Design
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Interactive, Online, & Mobile
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Digital & Online / Email & Newsletters
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Animation
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Use of Technology
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation in Moving Image Craft
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Design
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Animation
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Creative Use of Data
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Film
Award:
2025 Film & Video Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Use of Technology
Award:
2025 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Branded Entertainment
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Technology as a Creative Tool
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Technology
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Data Visualization / Dynamic / Responsive
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Digital & Online
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation in Music & Sound Craft
Award:
2025 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Art Direction
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / New Ideas in Direct Marketing
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Experiential & Immersive
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Real-Time Data
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Creative Use of Data
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Moving Image / Single
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Film
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Events / Hybrid
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
